Thursday, September 13, 2012
6:00 PM – 8:00 PM
Stanley’s Northeast Bar Room, Minneapolis, MN
Join us for an evening with Erika Napoletano, the fire-y voice behind RedheadWriting.com and the author of the new book, The Power of UnPopular: A Guide to Building Your Brand For The Audience Who Will LOVE You (And Why No One Else Matters).
Attendees will get a copy of the book and the opportunity to have it signed by the author herself. Bring your questions as we’ll wrap up Erika’s talk with a Q&A session. The intimate atmosphere Upstairs at Stanleys will include a cash bar.
Erika is a forthright, insightful, and entertaining (to say the least!) author who speaks about branding, integrated marketing, and how to connect with clients (without looking like an idiot). By explaining why it’s good to be unpopular (which is not the same as unlikeable), Erika provides a fresh perspective and pointed tips about building unique brands, which includes creating one’s personal brand. Citing case studies and lessons learned from years of working with companies and their brands, Erika knows how to deliver audiences something they can apply right away to their professional and personal lives.
Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She’s a columnist for Entrepreneur magazine and speaks at conferences across the U.S.—uncensored—on the inherent power of truth in business… or as she refers to it, the power of unpopularity. In spite of lactose intolerance, she remains a fan of grilled cheese sandwiches and banana milkshakes. You can connect with her if your modern sensibilities allow on Twitter or Facebook and learn more about her at www.erikanapoletano.com.
Fast Facts about the Redhead:
- Columnist for Entrepreneur Magazine
- Named by the Denver Post as one of Colorado’s top Twitter personalities
- Named by 5280 Magazine’s Top of the Town as the Reader’s Choice for Top Twitter Personality
- Featured in Forbes and FastCompany
- Speaking experience: South by Southwest (SXSW), BlogWorld Expo, Startup Weekend, Silicon Flatirons, PRSA Colorado, NEMOA
SMBMP After Hours
The SMBMSP After Hours series was designed to offer an alternative to our regular breakfast events as well as an opportunity for meaningful interaction with thought leaders in more intimate settings. Replace bacon with beer and cocktails, add informal discussions with people like Scott Stratton (author of UnMarketing: Stop Marketing. Start Engaging) and Robert Stephens (Former Best Buy CTO, Geek Squad Founder) and you begin to get the picture.