Community + Coffee
(with a side of bacon)

Since it’s founding, SMBMSP has been a regularly occurring event where like minded folks across the Twin Cities get together to share & learn about social media.

Online membership has grown to over 2,300 professionals from all different disciplines, and many partnerships, jobs, career changes, and friendships have blossomed because of this group’s ability to connect people who enjoy sharing what they know! More »

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SMBMSP #72 Recap: “Magicable” Social Media Case Studies


It was a packed house at 514 Studios on November 21 for our Social Media Case Studies event. With bacon and coffee in hand, we had the opportunity to hear from three local social media pros:

Jaclyn Grossfield – Land O’ Lakes Mother’s Day Giveaway


Jaclyn opened with a presentation on a Mother’s Day Giveaway that Exponent PR conducted for Land O’ Lakes. Exponent’s goal for the campaign was to “build lasting connections through belief in the brand.” They targeted Mother’s Day because it was timely and relevant for the brand, and because it can be lucrative: 96% of consumers celebrate Mother’s Day each year and spend an average of $126.90 on their moms. Continue reading

Recap of SMBMSP 71: Making Social Media Human Again


On Friday, October 17th, we convened on the beautiful campus of St. Catherine University to talk about making social media human again.

Our guest speaker was Blagica Bottigliero (BLAH’-GEE-TSA) (BOH-TIL-EE-EH-RO), Vice President of Digital Media at Metaverse Mod Squad. She was previously VP of Strategy for Edelman Digital, Global Director of Social Media for Motorola, and ran her own businesses before joining Metaverse Mod Squad in August. She is passionate about all things web and tech and blogs about both here. Blagica also has a husband, two kids, and a Moto X phone named Harrington. Continue reading

Sponsored Event: Healthcare and Social Media – The Next Generation

Greg-MatthewsJoin us for this free event featuring W2O Group’s Greg Matthews on October 21 at 514 Studios in Minneapolis.

Communication with healthcare patients is critical – clarity, privacy, and other aspects help move the conversation forward and ensure the correct information reaches the right people. Greg Matthews, a Healthcare, Social Media and Communications veteran, will be discussing issues, trends and insights surrounding doctors in social media. How can PR and Communication professionalscan guide their healthcare clients and manage health-focused social media profiles effectively in today’s challenging environment? What are the common fears we hear from doctors about Twitter and how should we answer? Continue reading

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